Behind Brocca CO

Brocca CO Unveils Its Remarkable Journey: From Nongoma Roots to a National Creative Force
Durban, South Africa — 2025
Brocca CO, one of South Africa’s most exciting rising brands in youth culture, fashion, and music, has officially released the story behind its evolution — a journey marked by resilience, reinvention, and visionary leadership.
What many see today as a bold, urban lifestyle brand began far from the city streets, in the heart of Nongoma’s Mangomhlophe. It was here that the early seeds of the brand were planted, before its founders later grew up and built their dreams in Durban’s Shallcross Station.
From Qina Phanta to Brocca CO: A Legacy of Reinvention
Before Brocca CO existed, the brand operated under the name Qina Phanta, established and led by Miss Minenhle Shabalala from 2017 to 2020. Under her leadership, Qina Phanta laid the foundation for a clothing and apparel brand rooted in courage, identity, and cultural pride.
In 2020, leadership transitioned to Mr. MM Shabalala, who brought a renewed creative vision. He rebranded Qina Phanta into what is now known as Brocca CO, introducing a sharper modern style, a stronger streetwear influence, and a deeper connection to South African youth culture.
MM Shabalala guided Brocca CO through years of growth and transformation, shaping its mission and expanding its influence.
A New Era Begins: ST Shabalala Expands the Brand
In 2023, the company entered a new era when ST Shabalala took over as Owner and Director. Under his leadership, Brocca CO underwent its most significant evolution to date.
While Brocca CO was originally known solely for clothing and apparel, ST Shabalala saw a bigger opportunity — to unite fashion and music under one movement. This vision led to the expansion of Brocca CO into a dual venture: a streetwear brand and a full music distribution platform.
This bold shift didn’t just grow the brand; it reshaped its identity entirely. Today, Brocca CO stands as:
A fashion house representing authenticity, hustle, and modern street culture
A music distribution platform giving young artists a place to launch, grow, and be heard
A creative hub where culture, ambition, and originality collide
ST Shabalala shared:
“Brocca CO isn’t just a brand anymore. It’s a home for dreamers — for the youth who create, hustle, and make their own future. Fashion and music are both languages of expression, and Brocca CO speaks both.”
A Brand Built on South African Spirit
From rural Nongoma to the pulse of Durban, Brocca CO’s story reflects the journey of many South African youth — growing through challenges, building from nothing, and rising with determination.
The brand continues to grow its community, offering:
New clothing collections inspired by real culture
Platforms for local artists to distribute their music
Creative collaborations across the country
Opportunities for young talent to shine
The Future of Brocca CO
Brocca CO’s legacy is built on evolution, and its future promises even more innovation. With upcoming streetwear drops, artist programs, and national expansion plans, the brand is positioning itself as a major force in South Africa’s creative industry.
What started as Qina Phanta has now become Brocca CO — a movement, a family, and a cultural revolution in progress.
And the journey is far from over